Self-storage is a fast developing and increasingly competitive industry, so in order to be successful with your self-storage facility, you'll need to know how to beat the competition! There are many marketing techniques that you can utilise to help draw in tenants and help your facility grow.
Scout out your competition!
It’s very important that you know who your competition is and what they are doing. Check out facilities in your surrounding area and try to gather pricing information and occupancy rates. This will allow you to compare your facilities features to your competitors and to evaluate how to improve your own. This may be a straight forward as an alternative pricing policy or opening hours or factors slightly more in depth such as width of doors and ease of access to rooms.
Offers and Discounts
Offering discounts and deals is a great way to lure new customers in. If someone hasn’t stored before and are new to the self storage marketplace, they might not be sure what a good price actually is, so offers such a first month free etc, will help to get them to pick you over someone else and give you that all important first month to prove your worth.
Having an up-to-date website that provides rental rates, availability and the ability to reserve units and pay online can really help your sales. People love simplicity, and all kinds of businesses are moving online. Your facility’s website should include your contact information, opening hours and some current photos.
Marketing means getting your name in front of people several times so that when they’re ready for self-storage, they think of you. One way to do this is via email marketing. We don’t mean spamming people’s inbox everyday with offers, but instead send a marketing email every so often and include useful information or tips as well as offers and deals, to make it interesting for the customer.
Take advantage of free social network profiles on Facebook, Twitter, LinkedIn and Google+ to spread awareness of your facility and get connected with potential customers. Use review sites like Google My Business to literally put your facility on the map, and offer incentives to tenants for writing reviews for your facility.
Active Supply & Design are an award winning independent self-storage construction company with a wealth of experience in the design, construction and management of self storage systems throughout the UK and Europe. If you would like any more tips or help with the marketing of your self storage facility then please do not hesitate to get in touch with us! We are available on - 01270 215 200 - and we would love to hear from you!